“Snag the best deals before they’re gone this Black Friday.” “Black Friday: Your chance to grab exclusive offers.” “Don’t miss out on Black Friday’s limited-time steals.” “Seize the best Black Friday deals and save money while they last.”
Black Friday arrives every year with a familiar energy—lines forming before dawn, ads promising the “best deal ever,” carts overflowing with things marked down just enough to convince us that we need them. It’s a day marked by activity, excitement, and the thrill of finding something valuable at a discount. But for believers, Black Friday can actually become a quiet window into something far richer: the reminder that we never purchased the greatest treasure we have.
On a day centered on chasing bargains, Christians are invited to remember a very different kind of pursuit—the pursuit of God for us. Black Friday is built around the idea of getting a good deal. The gospel is built around the reality that we received the most precious gift when we had nothing to offer. “For God bought you with a high price,” Paul writes (1 Corinthians 6:20). Not a discounted price, not a limited-time special—a costly price. Jesus didn’t wait for us to line up early, perform better, or prove our worth. He stepped into our world, took on our sin, and purchased our redemption with His own blood.
Black Friday also reminds us how quickly our hearts can chase temporary things. A new device, an upgraded appliance, a must-have toy—none of them are wrong in themselves. But they cannot fill the deeper longing inside us. The rush of buying fades. The novelty wears off. The thing that seemed so important ends up in a closet or on a shelf, forgotten as quickly as it was exciting. Jesus addressed this cycle when He said, “Don’t store up treasures here on earth, where moths eat them and rust destroys them, and where thieves break in and steal. Store your treasures in heaven, where moths and rust cannot destroy, and thieves do not break in and steal.” (Matthew 6:19–20). Earthly treasures fade. Kingdom treasures multiply.
Yet Black Friday can also serve a redemptive purpose: it reminds us of God’s generosity. We love a good deal because we love receiving something valuable that we didn’t fully pay for. That desire points to something built into our souls—the desire for grace. God wired us to long for generosity because He Himself is generous beyond measure. Every blessing, every answered prayer, every moment of peace is a reminder that we live under the overflow of God’s kindness.
So as we move through this season—whether we’re shopping, relaxing, traveling, or avoiding stores altogether—let Black Friday turn your heart toward worship. Let it be a reminder not of consumerism, but of grace. Not of pressure, but of peace. Not of what we can get for ourselves, but of what Christ has already given us.
Take a moment today to thank God for the gifts that can’t be discounted: salvation, forgiveness, purpose, hope, and His nearness in every season. These are the treasures that never go out of style, never break, never become obsolete, and never need an upgrade.
Discussion Questions:
- How can Black Friday remind us of God’s generosity?